How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
MIAMI Joel Simon, president and CEO of JSM Music, discussed a joint deal with Artemis Records that he said will change the model of commercial music production during a presentation at the 45th annual Clio Festival today.
In an address titled “The Tail Now Wags the Dog: Commercial Music Production Today,” presented with attorney David Fritz, who is on the board of the new venture, Simon outlined how the music and advertising businesses have changed over the past two years, as an increasing number of artists and publishing houses are licensing songs for commercial use.
Calling
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in