signs of the times

Traffic signs with unexpected messages serve as visual cues in a breaking print campaign for Boston’s Copley Place shopping mall.

“We wanted to position Copley as the definitive place to buy fashion,” said Gary Greenberg, co-chairman, co-creative director at Greenberg Seronick O’Leary & Parterns, the Boston agency that has handled the account for the past four years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in