Sierra Mist's New Funny Business

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Sierra Mist has co-partnered with Comedy Central alum Adam de la Pena to launch an animated Web series, called On the Bubble, which delivers daily news in the form of satire.

The site, OnTheBubbleNews.com, kicks off this Friday with an exclusive screening at the Comic-Con in San Diego. The series of two-to-three minute segments stars five “tech-savvy,” “wanna-be” college-aged reporters who offer their take on current events. Actors playing the characters include Dana Snyder of Cartoon Network’s Aqua Teen Hunger Force and de la Pena, who portrays Luke Hasting, On the Bubble’s resident slacker and co-anchor.

“The

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