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LOS ANGELES Venables, Bell & Partners will work to elevate conversation of customer relationship management as a way of doing business after winning the creative portion of Siebel Systems’ $20 million account, the agency said.
The San Francisco-based independent was tapped for the global image assignment following a review. Venables, Bell was the sole agency that presented creative before Siebel Systems founder Tom Siebel. The other agencies that contended for the business were San Francisco shops Gardner Geary Coll and Kirshenbaum Bond & Partner West, both independents, and Omnicom’s DDB.
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