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SAN FRANCISCO WWP Group’s SicolaMartin has won the estimated $4 million Sybase global marketing and creative account, the agency said today.
SicolaMartin, based in Austin, Texas, will employ the global media services capabilities of WPP network partner Mediaedge:cia in San Francisco on the Sybase business, an agency representative said.
“Sybase’s leadership team and marketing acumen stand out in the technology arena,” said Tom Sicola, president and CEO of SicolaMartin. “We’re looking forward to helping Sybase further its unwired enterprise message while raising the awareness of its information management, mobile and wireless solutions.”
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