SicolaMartin Clicks On Net to Win IBM Job

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By Glen Fest





DALLAS–Without so much as a handshake, SicolaMartin’s interactive division was able to land its largest CD-ROM development project via the Internet.





In what Austin, Texas-based SicolaMartin and IBM software officials in Raleigh, N.C., said was a new approach for both companies, a marketing deal was reached based solely on spec research work and a pitch conducted strictly over the World Wide Web.





‘There were four or five of us here in Austin, and two or three in North Carolina on the IBM side,...

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