Siboney Extends Its Network Reach, Opens L.A. Office

DALLAS-Siboney USA here last week opened a Los Angeles office to service the El Pollo Loco restaurant account and part of Nestlƒ, a move that gives it a foothold in the lucrative California Hispanic market.
The office will be overseen by Siboney USA Dallas president Tory Syvrud. The Siboney network now operates offices in Texas, California, Florida and New York.
Syvrud appointed Carol Oscal account director of the Los Angeles office. She previously was director of promotions, direct marketing and public relations at Mendoza, Dillon & Asociados in Los Angeles.
Syvrud said Oscal is building a team that will work initially on El Pollo Loco and Nestlƒ. He hinted at additional assignments but declined to identify them last week.
-Steve Krajewski