The Showdown For J&J's Beijing Olympics Campaign

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Executives from five agencies are gathered in China this week to pitch what could prove to be the most significant Johnson & Johnson assignment put in review since Deutsch won Tylenol in 2003. Call it the Battle for Beijing.

Up for grabs is J&J’s sponsorship campaign for the 2008 Beijing Olympics, a far-reaching effort that could benefit the winner as much as it could hurt the loser.

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