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Foote, Cone & Belding, in conjunction with Radioland in Portland, Ore., has just wrapped up production of four radio spots to promote Levi Strauss & Co.’s new Ultrashop concept. The spots are part of a co-op effort with department stores such as Macy’s, and are designed to reinforce Levi’s new “They Go On” branding campaign at the retail level.
The Ultrashop concept will appear initially in four stores: Macy’s in Union Square, San Francisco; Macy’s Herald Square in New York; Maison Blanche, New Orleans; and Joslins, Denver.
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