Shoppers Look to Web to Escape Crowds

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK Nearly 42 million people have completed their online holiday shopping, according to a joint report from Goldman Sachs & Co., Harris Interactive and Nielsen/NetRatings.

Despite the staggering number, nearly 70 percent of the survey’s respondents are still shopping, so “there’s still plenty of room for growth and increased spending online,” said Abha Bahagat, senior analyst at Nielsen/NetRatings, a part of Adweek parent VNU.

Meanwhile, year-over-year online spending continues to rise, as consumers spent $2.7 billion on the Web last week.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in