Shop Talk: Mecca Salutes Civil Rights

Urban apparel and footwear maker Mecca USA recalls a controversial moment in history in its spring ad campaign.

The campaign, from Mixed Business Group in New York, is inspired by the pro test by two African American athletes at the 1968 Summer Olympics in Mexico City. During the medal ceremony for the 200-meter dash, Tommie Smith and John Carlos, the gold and bronze medalists, raised their fists in a black-power salute as “The Star-Spangled Banner” played.

The goal was to call attention to the treatment of blacks in America.

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