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18 Number of years ago that Marc Jacobs, then a 21-year-old Parsons School of Design grad, told the Dallas Morning News, “Rules really are meant to be broken, even if it’s as subtle as wearing a shiny fabric in the daytime.” For his 2003 ad campaign, Jacobs last month signed up rule-breaker extraordinaire Winona Ryder, whose Beverly Hills booty included a $760 Marc Jacobs thermal blouse.

9.1 Approximate number of man-years it would take for Coca-Cola Enterprises to change the covers of all its vending machines in Georgia alone to reflect Coke’s newly redesigned packaging.

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