Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
At last count, the advertising industry had nine major award events. But how many of these galas are known by folks outside the industry?
Well, according to the Clio Awards, which is owned by VNU/BPI, there is only one such event: the Clios. To tout a call for entries for the Clio Awards Year 2000, organizers wanted to capitalize on this fame and hired Dweck!, New York, to help.
“Your proctologist has heard of it,” stated Michael Dweck, agency president.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in