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DALLAS McGarrah/Jessee has created a new series of print ads for Shiner Beer that features faces of employees and historical trivia designed to cement the iconic brand’s place in Texas brewing lore.
Shiner, the oldest and best-selling specialty brew in Texas, comes from the Spoetzl Brewery built in 1909 by Bavarian immigrants who founded the town years earlier, according to the agency.
The campaign breaks this week with an ad featuring a photo of John Hybner, Spoetzl brewmaster for 33 years.
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