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NEW YORK-Partners & Shevack/ Wolf resurrects an animated “spokescharacter” in its first work for Scotts’ Ortho brand since it won the business in a November consolidation.
The $15 million, three-spot effort, which breaks nationally on broadcast and cable TV to coincide with the spring growing season, revives “Pete,” an animated character who demonstrates the prowess of Ortho’s Weed-B-Gon and Lock ‘N Spray. In each spot, the hapless green thumb, trying desperately to maintain his lawn, turns to the products to kill weeds that sprout up all over it.
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