Actress Jennifer Love Hewitt is partnering with Nokia to improve the mobile-phone manufacturer’s brand awareness among young, trendsetting wireless-phone users in the U.S.
Starting this month, the Party of Five actress will debut in a national print and outdoor campaign by The Richards Group in Dallas, as well as in regional point-of-purchase programs. The ads, which pitch the products’ functionality and stylish design, tout Hewitt as a symbol of youthfulness and wholesomeness.
“Jennifer Love Hewitt perfectly fits an audience that has already identified Nokia as the coolest brand,” said Debra Kennedy, director of consumer marketing at Nokia’s U.S. headquarters in Irving, Texas. “Her success as an actress reflects her widespread appeal, talent and down-to-earth attitude.”
Hewitt will also support Nokia’s efforts with the Big Brothers Big Sisters organization. In a PSA, she will urge young adults to keep the lines of communication open between parents and friends.
–Mark Lan