SHE'S IN WITH THE IN CROWD

Actress Jennifer Love Hewitt is partnering with Nokia to improve the mobile-phone manufacturer’s brand awareness among young, trendsetting wireless-phone users in the U.S.
Starting this month, the Party of Five actress will debut in a national print and outdoor campaign by The Richards Group in Dallas, as well as in regional point-of-purchase programs. The ads, which pitch the products’ functionality and stylish design, tout Hewitt as a symbol of youthfulness and wholesomeness.
“Jennifer Love Hewitt perfectly fits an audience that has already identified Nokia as the coolest brand,” said Debra Kennedy, director of consumer marketing at Nokia’s U.S.