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NEW YORK Sheraton Hotels on Tuesday breaks a TV, print and online campaign tagged, “Let’s spend the night together.” The work seeks to reposition the brand as a service-oriented chain with newly improved properties and amenities such as a “Sweet Sleeper” bed, the company said.
The campaign is the first work from Interpublic Group’s Deutsch, New York, which won creative and media duties for Starwood Hotels in January 2002. The shop also handles Sheraton’s sister brand Westin.
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