Shells Game: It's Not Over For WestWayne

By Jim Osterman





ATLANTA–One week after the agency resigned the Shells Seafood Restaurants account it appears the Tampa, Fla., office of WestWayne may not be done with the business.





According to Chip Roehl, marketing vice president for Shells, WestWayne is one of four shops invited to pitch the chain’s media business. Roehl said that portion is in excess of $2 million.





‘I think it might have been too early for us to have had a relationship with a full-service agency,’ he said, referring to his relationship with WestWayne that lasted less than a year.