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Former Hill, Holliday Exec Expected to Bring Focus and Stability
CHICAGO–Bob Scarpelli thinks Mike Sheehan will be a “real difference maker” on his agency’s McDonald’s account.
“I thought he had the right heart and the right mind to work on McDonald’s,” said Scarpelli, vice chairman and chief creative officer at DDB in Chicago. “I think he’s going to be a perfect fit.”
Sheehan, former creative director at Hill, Holliday, Connors, Cosmopulos in Boston, was named executive creative director at DDB Worldwide, focusing his attention on the McDonald’s business.
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