NEW YORK The Chicago office of Draftfcb has landed U.S. creative duties on Newell Rubbermaid’s Sharpie brand after a review, the Interpublic Group agency has confirmed.
The shop will also handle creative duties on sibling brands Expo and Prismacolor. Beyond traditional advertising, creative will take the form of interactive and in-store ads, according to the agency. The first work is expected this spring.
Sharpie’s major media spending totaled nearly $10 million last year, according to Nielsen Monitor-Plus.
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