The Shadows Know

It’s official: The diamond-wearing DeBeers shadows are dead. In their place will be–gasp!–real people.
Over the last few months J. Walter Thompson in New York has been evolving its famously elegant “A Diamond Is Forever” campaign away from the shadow characters who wear only diamonds toward shots of models, although so far those models’ faces have appeared as silhouettes emerging from shadows themselves.
In a new spot for DeBeers’ estimated $20 million millennium effort, however, a couple is seen in their entirety, although still in black and white (except, of course, for the diamond).