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Silicon Graphics Inc. is planning to move its estimated $20 million corporate branding account to new roster shop McCann-Erickson when its contract with lead agency CKS Partners comes up for renewal in July, said sources close to the client.
“People have not been called into one room to discuss consolidation,” said Jerry Giaquinta, vice president of corporate marketing and communications for SGI, Mountain View, Calif. “But our objective is to open up [that issue] in the next few months.”
Sources said the issue of consolidation emerged during SGI’s recent review for the estimated $40 million Visual PC account, which McCann won earlier this month [Adweek, March 9].
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