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NEW YORK — SF Interactive has landed online marketing duties for Weider Interactive Networks, the Woodland Hills, Calif.-based client confirmed Wednesday.
The San Francisco interactive agency beat out crosstown shops Lot 21 and Exile on 7th following a two-month review, sources said. The budget for the account was not disclosed.
“The key objective in our agency search was to find an agency resource that offered an integrated approach to everything from strategy through to creative execution,” said Susannah Payne Scott, director of marketing at Weider Interactive Networks.
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