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For some of the biggest consumer brands, nostalgia is anything but yesterday’s news.
In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that those connecting to the past resonated strongly with consumers and shot to the top of its Brand Power Index (BPI). Every quarter, the BPI ranks the most talked about brands as determined by factors like social media buzz and online searches, comparing their scores to the previous three months.