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The Dallas-based seniors marketing division of JWT Specialized Communications has merged with a Florida agency to expand both billings and its capabilities within the 55-plus marketing category.
The parent company of JWT Specialized Communications acquired the Boca Raton, Fla., office of Creative Communications Advantage, a move that immediately increases JWTSC’s billings from $5 million to $15 million annually in the seniors citizens marketing sector.
Robert Snyder, senior vice president and business development director at JWT Specialized Communications here, will continue his role in the Dallas branch.
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