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There’s no journalism in Jerry Rosen’s background. But 20 years in the ad business helped him and his agency put together an in-house magazine for client Gingiss Formalwear.
“I’m just an art director. I’m an ad guy,” said the president of The Rosen Group in Chicago. “After 20 years, I’ve learned a few things.”
After proposing the magazine to his client, Rosen and his staff spent about a year lining up photo shoots and writing articles for the 24-page, full-color publication.
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