SELF-PROMOTED AND PROUD OF IT

Wouldn’t you like to make money while you sleep?
That was part of Doug Eymer’s rationale for making his company’s tchotchkes available for sale over the Internet.
The common comparison of marketing firms to the cobbler’s children who have no shoes doesn’t fit here. “We are convinced of the lethal effectiveness of self-promotion as a business tool,” said Eymer.
Literature for the 10-year-old, 10-person Eymer Design at 26 Drydock Ave. in Boston quotes the prescient “ex-president” Abraham Lincoln as saying, “What kills a skunk is the publicity it gives itself.”