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Miller Brewing Co. has put images from its moody, black-and-white ad campaign for Miller Genuine Draft directly into the product.
Twelve still takes from the campaign introduced last year through Wieden & Kennedy in Portland, Ore., appear on the back of MGD and MGD Light labels. Because the beer is packaged in a clear bottle, the slightly distorted, marginally magnified images are visible through the yellow liquid.
Miller has long been known for its clear bottles, used as packaging for what was for many decades the brewery’s flagship brand, Miller High Life.

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