Seeking a Digital Boost, Six Flags Taps Moroch for Media

Tech-savvy youth will be a key target

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Amusement park operator Six Flags, which plans to implement a new multichannel strategy in its quest for the public's leisure dollars, has chosen independent Moroch Partners as its lead media agency.

In awarding the estimated $35 million account to Dallas-based Moroch, Six Flags vp of sales and marketing James Geiser praised the agency's ability to "leverage consumer insights, both at a national and local level." Now, the client plans to tap into that skill set "as our consumers become more and more digitally focused," Geiser said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in