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Amusement park operator Six Flags, which plans to implement a new multichannel strategy in its quest for the public's leisure dollars, has chosen independent Moroch Partners as its lead media agency.
In awarding the estimated $35 million account to Dallas-based Moroch, Six Flags vp of sales and marketing James Geiser praised the agency's ability to "leverage consumer insights, both at a national and local level." Now, the client plans to tap into that skill set "as our consumers become more and more digitally focused," Geiser said.
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