Sedgwick Rd. 'Smokes' Kids in Washington

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LOS ANGELES Interpublic Group’s Sedgwick Rd. has created its fifth anti-smoking campaign for the Washington State Department of Health, this one targeting kids between the ages of 9 and 14, the agency said.

Centered around its “Tobacco smokes you” tagline, the campaign is composed of both traditional and grass-roots components.

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