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LOS ANGELES Sedgwick Rd. has launched its fourth consecutive annual campaign for Cinema Seattle’s International Film Festival.
The effort, which is tagged “No deja vu,” includes a theatrical trailer as well as radio, newspaper and magazine ads, banners and posters aimed at attracting attendees to the festival.
“The basic premise for the tagline was that if you come to the film festival, you’ll see stuff that you normally don’t see in other places,” said Steve Johnston, creative director at Sedgwick Rd.
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