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LOS ANGELES Secret Weapon Marketing has withdrawn from the review for the creative portion of BMW of North America’s $30 million Western U.S. regional account, the shop said today.
The independent agency in Santa Monica, Calif., had been one of five finalists for the business. The remaining contenders are: Grey Global Group’s Grey in Los Angeles; Publicis Groupe’s Publicis & Hal Riney in San Francisco; independent shop Heil-Brice Retail Advertising in Newport Beach, Calif.; and the incumbent, Mendelsohn|Zien Advertising in Los Angeles, which is party owned by Hakuhodo.
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