Secret Weapon Breaks First Ikea Work

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LOS ANGELES Independent Secret Weapon Marketing this week unveiled a television ad for Los Angeles-area Ikea stores, the agency’s first effort since winning the Swedish furniture company’s creative account in March.

Entitled “It’s Time,” the Santa Monica, Calif., shop’s 30-second spot departs from Ikea’s quirkier, twentysomething-angled work, including the 2003 Cannes Grand Prix award-winning “Lamp.”

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