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please
Chris Becker returns to
California for
a second helping
of Taco Bell,
this time at
TBWA/Chiat/Day. See page 3.

No Use Crying
Bozell to Use Goodby Tag in Broadcast
Due to an expanded licensing deal, Bozell can now use the trademarked “Got milk?” tagline in TV and radio spots.

AW+

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