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Clients and friends on The Martin Agency’s Christmas list are getting their greetings via e-mail this year. The Interpublic Group shop in Richmond, Va., is not playing Scrooge, however.
“We wanted to do something a little different this year,” said art director Mark Brye, who, with copywriter Pat Mc-Kay, developed a series of animated videos called “Christmas Tips.”
In each of the 60-second programs, stick figures engage in some variation of holiday hijinks, such as carolling, skiing, and over-eating.
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