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Taking advantage of off-peak movie hours, Screenvision announced Monday (Oct. 26) it is rolling out its new live feed technology to 300 theaters by the end of 2010. The technology allows Screenvision to reach a broader audience with sports, concerts, arts and news events on the 40-foot screen.
“From documentaries, concerts, live sports [and] comedy, we are creating a full spectrum of alternatives to compliment the biggest draw of all, the feature-length movie,” said Darryl Schaffer, executive vp of exhibitor relations for Screenvision.
Screenvision
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