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Screenvision announced Tuesday (Aug. 18) a longterm exhibitor agreement with Bow Tie cinemas, adding 97 screens to its digital entertainment advertising network. Under the partnership, Screenvision holds exclusive screen advertising sales representation for Bow Tie’s early and late preshows, as well as the rights to sell in-lobby screens and promotions.
With Bow Tie, Screenvision strengthens its reach in many of the top markets, including New York, Denver and Baltimore to reach a total of 15,332 screens.
“Screenvision
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