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BOSTON Scottrade Financial Services bows its first national television campaign from Gearon Hoffman next week.
Ad spending this year by the St. Louis client will total about $20 million.
A trio of 30-second commercials from the Boston-based independent features vignettes showing what company founder and chief executive Roger Riney was like as a boy. In “Topiary,” the young Riney surprises his mother by creating an ornate sculptured garden as part of his regular yard work. A spot called “Camping” finds the youngster on an outing with friends; he builds an elaborate tree house, cuts and stacks countless cords of firewood and roasts a pig for dinner.
“Even
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