Schweitzer Joins Bates

Bates North America has hired Gerry Schweitzer, who helped build Grey’s planning department, as evp, chief account plan-ning officer.

In his new position, Schweitzer, 49, over- sees 23 staffers in New York and an additional seven throughout North Amer ica. He replaces Chris Clark, who left about nine months ago. Schweitzer reports to Bill Whitehead, Bates Worldwide president and chief operating officer.

“We want to understand consumers,” said Schweitzer. “Agencies pay lip service to that, but they bring back anecdotal evidence. I’m not bringing back anecdotal; I’m bringing back the truth.”

Schweitzer comes from Grey in New York, where as evp, chief brand planning officer, he assembled a 30-person account planning team that worked on Oracle and American Plastics Council, among others. Before Schweitzer joined Grey in 1998, the shop did not have an account planning function.

Before Grey, he was a senior partner, planning and research director at Ogilvy & Mather in New York, where he worked on American Express (both domestically and internation ally), Pond’s, Uni lever and the former Smith Kline Beecham.

Schweitzer began his career in account planning in 1983 at Lintas in Paris. He has also worked in Latin America and Asia.

“Gerry brings with him a wide range of expertise and a proven track record in growing clients’ busi nesses,” said Whitehead.

Bates North America’s clients include Hyundai Motor Amer-ica, Wendy’s International, Estée Lauder, the Indianapolis Colts, Parmalat and Provident Bank.