SCHOOL TIES

Oprah, Spike Lee and Jesse Jackson all attended historically black colleges. Now, Trinity Communications is charged with convincing today’s students to enroll at them.

The Boston agency has been tapped by the National Black College Alliance for an image campaign to raise aware ness of historically black colleges and universities among high school students and the general public. Other goals are to encourage alumni of these schools to give back to their communities and donate to their alma maters.

“We’ll be promoting the next generation of black leaders,” said NBCA president George Green idge, echoing the organization’s tagline, “Creating a new generation of civic leaders.”