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NEW YORK Scholastic Corp. said Monday that Linda Keene has been named executive vice president of marketing. She replaces Dick Spaulding, who has been with the company for 44 years. Spaulding will continue as a member of Scholastic’s board of directors and as a consultant to the company on several longer-term projects.
Most recently, Keene has been an independent consultant on marketing and organizational issues and a member of Scholastic’s board of directors. From 1994-2001, she was vice president of market development for American Express Financial Advisors, where she was responsible for marketing and business research, competitive analysis, advertising, brand development, consumer communications and seminar event marketing.
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