Schlitz Goes for the Gusto Again

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DETROIT – For the first time in years, Stroh Brewery’s Schlitz, once the best-selling brew in the U.S., is being advertised nationally in an effort to pump up sales among the 40-and-over crowd. ‘We think the guy 40 years old and over has some recollection of Schlitz as a premium beer,’ said Ed Kopecky, Schlitz brand director.

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