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LOS ANGELES — The review for Schering-Plough HealthCare Products’ broadcast media buying business, which includes such well-known brands as Coppertone, Bain De Soleil, Solarcaine, Dr. Scholl’s and Afrin, among others, has entered a second round, according to sources.
Among the shops making the cut are Creative Media, Horizon Media and Zenith Media, all New York, as well as other undisclosed media agencies, but incumbent TN Media, New York, “is not participating” in the review, said sources.
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