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NEW YORK Schering-Plough said it has consolidated its pharmaceutical marketing business, including traditional advertising chores, at Omnicom Group and Publicis Groupe.
The client spent $325 million in U.S. measured media in 2003, and $385 million through the first 10 months of 2004, per Nielsen Monitor-Plus. Schering-Plough’s prescription drug ad spend was $155 million in 2003 and $184 million through October 2004.
Mary Fran Faraji, a representative for Kenilworth, N.J.-based Schering-Plough, would not name the agencies that were involved in presentations.
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