Scenting Review at Hayman

Fred Hayman Beverly Hills last week was believed to be contacting agencies after the retailer/perfume marketer and Lord, Dentsu & Partners/L.A. parted ways over what some sources said were creative differences on the $1-million account. Executives at Hayman were unavailable for comment. Lord, Dentsu executives confirmed the split . . . Hal Riney & Partners/S.F. is out of the $5-million review for the wine division of Brown-Forman. The client has pared down its agency list to Bayer Bess Vanderwarker/Chicago and Carmichael Lynch/Minneapolis. A decision is expected next month . . . Central Point Software, Beaverton, Ore., has narrowed the review for its $3-million account to three S.F. agencies: Anderson & Lembke, BBDO and Winkler McManus. Decision: end of June.
Copyright Adweek L.P. (1993)