Scatter Bleak as Economic Doubts Mount

Both buy- and sell-side execs see softness in Q4 TV mart that could signal worse conditions to come

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Despite the stubbornly high unemployment rate, the debt crisis in Europe, and deteriorating consumer confidence, the U.S. advertising market over the last several quarters has displayed a breezy sort of pluck, whistling past the graveyard that is the world economy. But now television is starting to feel the bite, and its troubles could herald the beginning of a downturn for the industry as a whole.

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