Scare Tactics

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

For the more inhibited among us, a stiff drink or two may be a necessary precursor to leaving the house in full costume to celebrate Halloween.
St. Louis brewery Anheuser-Busch is also using the occasion to remind revelers to leave the driving to someone whose Halloween act does not include inebriation.
Igor, Frankenstein’s dim-witted assistant, stars in a print ad (shown here) that breaks this week in USA Today and local newspapers. Kupper Parker Communications in St.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in