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NEW YORK Agency.com intends to be “opportunistic” with its expansion plans, which included the acquisition of Exile on Seventh late last month and possibly others in the future.
“I don’t think this is going to be the end—we’re going to be opportunistic about how we look at this growth market,” said Don Scales, president and chief operating officer at the Omnicom Group interactive agency. “We’re coming out of depressed market conditions over the past couple of years, and we’re seeing quality assets that are out there that are undervalued at this point in time.”
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