S.C. Shop Nixes Mixes

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Henderson Advertising has resigned the advertising accounts of White Lily Foods and Pioneer Flour Mills.
The companies’ parent organization is holding a closed review to find a replacement. Shops from both the Southeast and Southwest are included, according to sources.
The two brands are owned by C.H. Guenther & Son, which recently moved its marketing offices from Knoxville, Tenn., to San Antonio.
Kevin Janiga, vice president of consumer marketing for C.H. Guenther, said the move played a “small part” in the split with the Green-ville, S.C.,


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