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BOSTON Altamira Communications’ latest TV effort for Ricoh’s Savin office products features the Sam and Dave ’60s hit “Hold On, I’m Coming.”
Amid quick cuts of downtown streets, bustling offices, various outdoor activities and boardrooms, the work features a series of signs—with messages such as “Savin Faxes Here” and “Savin Scans Here”—to reinforce the idea that the company’s products help busy people succeed in a variety of situations.
The tagline, “Savin works here,” was introduced a year ago.
“We
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